Accessibility is often discussed as though it exists on the margins of design, something to be considered only when a specific problem arises or when a particular group asks loudly enough to be included. It is framed as an adjustment, a retrofit, or a response to inconvenience. In doing so, accessibility is positioned as secondary rather than foundational. This framing is not accidental, and it has consequences. When accessibility is treated as optional, exclusion becomes nor

Disabled people are one of the largest underserved consumer groups in the world. Globally, over 1.3 billion people live with a disability, representing roughly 16% of the population. When you factor in ageing consumers, people with chronic illness, neurodivergent people, and those experiencing temporary injury or fatigue, accessibility stops being a marginal concern and becomes a central design issue. These are not edge cases. These are everyday customers.