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Accessibility is often discussed as though it exists on the margins of design, something to be considered only when a specific problem arises or when a particular group asks loudly enough to be included. It is framed as an adjustment, a retrofit, or a response to inconvenience. In doing so, accessibility is positioned as secondary rather than foundational. This framing is not accidental, and it has consequences. When accessibility is treated as optional, exclusion becomes nor

For many people, beauty and personal care are framed as optional, even frivolous. They are often dismissed as “nice to have” rather than necessary, especially when discussed alongside issues like housing, transport, or employment. But for disabled people, beauty and personal care are not about indulgence or vanity. They are about dignity, independence, and the ability to move through the world on our own terms.

Disabled people are one of the largest underserved consumer groups in the world. Globally, over 1.3 billion people live with a disability, representing roughly 16% of the population. When you factor in ageing consumers, people with chronic illness, neurodivergent people, and those experiencing temporary injury or fatigue, accessibility stops being a marginal concern and becomes a central design issue. These are not edge cases. These are everyday customers.

For an industry built on self-expression, confidence, and care, beauty has historically failed to consider who is able to participate, and who is quietly left out. Products that are impossible to open. Packaging that demands fine motor control. Instructions that assume full vision, strength, stamina, or mobility. Stores that overwhelm the senses or physically block access. Marketing that celebrates diversity while overlooking disability entirely. Beauty, Reformed was created